BTEC FIRST AWARD IN CREATIVE DIGITAL MEDIA PRODUCTION
What is Media?
‘Media’ refers to the world of news, communication and entertainment. TV, film, newspapers, magazines, advertising, music and the internet are just some of the areas that are included by the term ‘media’.
Areas of Study will include:
Over the next 3 years you will study a wide range of Media. You will also learn how to use Apple Macs, edit digital film, use camcorders, and will use Mac laptops to help you research, plan and produce a range of tasks. There is also a significant amount of written work – research, analysis of products and design work.
The BTEC FIRST AWARD in MEDIA is a GCSE equivalent, vocational qualification. It has more practical elements in in than a traditional GCSE subject.
Units to cover:
The BTEC First Award in Media has TWO compulsory Units. One is called Planning and Pitching a Digital Media Product. It involves you having to make and deliver presentations for a new media product so that you are clearly understood.
This could be for a new Soap Opera, advertising campaign, or a new film. The other compulsory unit is an EXAM about Media Audiences, (called Digital Media Sectors and Audiences), and the many ways that Media Producers classify and target their audiences. You will take the exam in Year 11.
You will then require TWO more Units to get your BTEC FIRST AWARD in MEDIA. These will be taken from Digital Moving Image and Digital Publishing Production
The exam on Media Audiences, mentioned above is one of four units you will complete. It is marked externally – which means it is sent away for another assessor to grade. Your Media teachers will assess each of the other Units that you do, and then their marks will be checked by an assessor from the exam board.
Each unit can be given either a PASS, a MERIT or a DISTINCTION grade. PASS is the equivalent of GCSE Grade C, MERIT equals GCSE Grade B and DISTINCTION is worth a GCSE Grade A.
Personal Attributes required:
Having imagination and an interest in the Media will help. Reading newspapers or magazines and following what is going on in the news is also an advantage. You will need to be good at working both on your own and with others, and must be good at keeping to deadlines and completing homework on time.
You need to be willing to work well on both written and practical tasks. Having good attendance allows you to keep up with the work. Students of all abilities can succeed in this qualification.
You don’t have to have a future career in the Media planned out to study BTEC Media – it is a good general qualification to have – the same as any GCSE is. But it will help you if you want to go on to college to study Media or Film at a higher level. Media jobs include those in journalism, TV and film production, advertising, web design, music industry. You might need to get higher qualifications by studying at college to get into some jobs in these areas.
There is an expectation that students will complete a range of written and research tasks throughout the course.